Profiles

MY LOOK: Matt Carson

This article first appeared in the September 2014 issue of Ottawa Magazine. Sign up for a subscription or order back issues here.

By DAYANTI KARUNARATNE

I hear you’re having a lot of success as a model. What would you say is your biggest accomplishment so far?
My most recognized work has been for Le Chateau, RW & Co., and Tristan. But I also did a video for Bon Jovi. It was the weirdest casting call ever: I had to stand in front of a camera with no shirt on, eyes closed, and scream like I was drowning.

Matt is wearing a Z Zegna suit and tie, a Hugo Boss shirt, a vest by Diesel, and Terra Lite work boots. Photo by Andrew Carson
Matt is wearing a Z Zegna suit and tie, a Hugo Boss shirt, a vest by Diesel, and Terra Lite work boots. Photo by Andrew Carson

What did you do before modelling?
Handyman work. I still do it — it’s how I support my interest in modelling. About four years ago, I was looking to get away from being an employee. I was losing interest in working for someone other than myself. Also I wanted to travel more. Things started to get successful last year, and I went to Istanbul, Kilimanjaro, Nashville … there’s no way I could have done those trips while working for someone else.

What would you be doing if you weren’t modelling?
I’d be a musician. I play drums and want to learn guitar. My most recent trip to Nashville really opened my eyes to what I think is my true passion: music.

What do you listen to when in transit? Read any good books lately?
I like classic rock, like Led Zeppelin, The Doobie Brothers, The Eagles, and The Tragically Hip. And I read a lot of biographies of successful people, like Donald Trump, and books like Think and Grow Rich and How to Win Friends and Influence People.

What’s your next big campaign?
It’s all about getting into new markets, like in LA and Germany. But my main focus right now is hiring employees to run my construction business.

How would you describe your personal style?
I don’t wear anything that’s too trendy. I often wear things that make people look twice, but they always say, “Carson, you can pull that off.” When it comes to suits, I don’t get too matchy-matchy. I like vests and the classic look. When it comes to suits, I follow the rules.

If you could change one part of your body, what would you change?
I’m so lucky to have everything where it is, how it is. And I would really stress that it’s just luck — and maybe my parents — that I was born this way. If I happen to have been born with a certain look that people can use to further their brand or benefit a company, great.

Do you always wear a beard? Would you say you are a redhead or a blond?
I like having a beard — it’s less maintenance, actually. Plus I have to maintain a style that’s similar to my lookbook. My hair is dirty blond, and it’s pretty low-maintenance too. People don’t believe me, but for my hair I just drive around in my truck with the windows down.

What have you given up for modelling? Food? A social life?
There are sacrifices. I eat well, and I don’t drink very much. But I’m still buttloads of fun!