Shop Talk

STORE PROFILE: Summer on sale at SAIL

Shop Talk is written by OM senior editor Dayanti Karunaratne and Sarah Fischer, OM account executive and fashion maven.

SAIL, a Quebec-based chain of outdoor clothing and gear stores, put down its anchor in Trainyards over a year ago, and since then Ottawa’s crew of fleece-loving, hiking boot-wearing outdoor lovers have charted their shopping course to include it.

But before we try to include any more boating references, we’d better clear one thing up: it’s not a store for sailors. You’ll find camping gear and canoes, boots and shoes and binoculars, but you won’t find the stores’ namesake craft.

Now that we’ve cleared that up, it’s time for the real news: until Sunday, July 29, SAIL is having a huge summer sale on gear and clothing. That means good deals on North Face shirts for men and women, steep discounts on Vibram Five Fingers shoes, and other great finds to fill your garage and your closet.

It’s a sunny, hot summer. Dive in! Have fun, get outdoors … and wear that summer style to the office to let everyone know you’re having a ball this summer.

The Look: Sporty, rugged, and expansive.

Perfect for: Those who love to play outdoors, as well as those that just love that sporty style.

USP: Most camping stores stick to high-tech clothing and gear for the urban hippie. But SAIL welcomes hunters and fishers with open arms, with items like Buck Urine and Cow in Heat Call.

SAIL, 613-800-0939, 175 Tranyards Dr., www.sail.ca.