ROADTRIP! Osheaga takes festival fashion to nouveau-vintage heights
Shop Talk

ROADTRIP! Osheaga takes festival fashion to nouveau-vintage heights

This week, SHOP TALK welcomes guest blogger Malorie Bertrand, of August May Sustainable Styling.


Larissa Kunashko wears a jean dress from a vintage flea market in Toronto. Photo by Malorie Bertrand, August May Sustainable Styling

Woodstock ’69 was the music festival of all music festivals. It set the tone for every other outdoor musical event after it, establishing a movement of peace and love. It also made  muddy Wellington boots and jean shorts synonymous with festival fashion. Flower wreaths, crochet tops, and leather vests are now fashion staples at concerts around the world.

Regardless of your day-to-day style, if you’re attending a music festival, you may be compelled to slip into a floral-print maxi skirt or don a thousand bangles on your wrists. People often feel nostalgic when they attend outdoor concerts, recreating the mood of Woodstock and embracing a laid-back look to fit the part.

It was obvious at this year’s Osheaga festival in Montreal that the style influence of the Woodstock movement is going strong. In fact, over the past few years Woodstock fashion has resurged, much to the chagrin of anyone looking for something other than cropped shorts and floppy hats. Take a minute or two to Google Coachella, SXSW, or Glastonbury fashion to see what I mean.

Ciara Jones wears Blundstones from a vintage shop in Toronto. Photo by Malorie Bertrand, August May Sustainable Styling.


For this street style piece, I was curious to see how many people who wore “hippie-esque” clothing actually wore second-hand or vintage pieces — and how many wore brand name replicas.

Thanks to heavyweights such as Urban Outfitters and Forever 21, you can dress like your mom back in ’72 without having to dig into her closet. I spotted more than a few bohemian shawls, round “Windsor” sunglasses, and dungarees that looked too fresh and clean to be vintage. H&M even came out with a music collection that it advertised all over Montreal metro tunnels. (The Danish fashion house also pitched a large tent on site in which festivalgoers could bedazzle old t-shirts with everything from neon stencils to studs and safety pins.)

Based on the results of my not-so-formal survey, it seems the majority of people’s retro clothing was, in fact, new — but, interestingly, most accessories were vintage or hand-me-downs. Many attendees mixed old with new, pairing Converse shoes with thigh-high stockings, second-hand floral shorts, and trendy neon everything.

Ana Alic, of Bicyclette Boutique, wears vintage jewellery. Photo by Malorie Bertrand, August May Sustainable Styling

If I had to sum up the look of the weekend, I’d say start with the look of Alicia Silverstone from Clueless, add Miley Cyrus’ glam grunge, and take another piece from the heart (/closet) of Janis Joplin.