Shop Talk is written by OM senior editor Dayanti Karunaratne and Sarah Fischer, OM account executive and fashion maven.

It’s a bit of anomaly, this ByWard Market boutique. Fashion-forward yet classic, it’s not one to feature the colour-of-the-moment — or crowded racks with clashing trends. Instead, Ça va de soi features high-quality knitwear for all seasons, the kind of clothes that feel at once like brand new pajamas and mature investment staples.

The backstory: the family-owned company behind Ça va de soi operated for years as a wholesaler and only recently opened stores in Montreal and Ottawa. Using the best cotton from Italy and Egypt, their clothing is spun with longer strands than the average sweater, so garments are more durable and less likely to pill.

The result is wearable, timeless knitwear such as sweaters, cardigans, and other wardrobe staples.

Prices are on the high end, but with simple care instructions and built-to-last design, these pieces quickly become wardrobe favourites.

The Look: Sophisticated comfort

Perfect for: Strolling the streets of Montreal. Running errands then going for drinks. Exuding confidence.

USP: Despite the relaxed vibe, this company takes a serious stance on cotton — it’s literally an educational experience for anyone interested in knitwear. This approach extends to finer details, like buttons.

459 Sussex Dr., www.cavadesoi.com