Pity the pregnant woman in -30 degree weather. I mean, we all hate spending 10 minutes strategically bundling up for exposure to the elements, but imagine being pounds heavier and hormonally off-kilter during these vicious days? It’s certainly a situation that calls for retail therapy, and for an expectant mom that means heading to Haute Mama, a private shopping experience that caters to the fashionable mom-to-be. Mother-daughter team Sue Smith and Shannon Dougall welcome all with warmth and understanding, bringing out cocktail dresses and trendy leggings and generally helping women feel excited about their baby bump. Appointments are encouraged; same-day appointments can usually be accommodated.

The Look: from fun and whimsical to modern and classy.

Perfect for: pregnant women and those who love them.

USP: custom-made pieces like these cover-ups.

6 Pommel St., www.hautemama.ca