The people who introduced gearheads to cooperative ownership are at it again, this time drumming up enthusiasm for cycling in the city. On Sunday, June 20, Mountain Equipment Co-op will host its first Bikefest at Lebreton Flats. Scheduled events include demos and clinics, plus there’s bound to be plenty of gossip among local cycling groups about the new bike lanes coming to Ottawa streets.

The look: Pretty and practical

The labels: MEC, Patagonia, Prana

Perfect for: weekend warriors, city dwellers who bike to work, and camping enthusiasts looking for a cute campfire ensemble

USP: Mandatory $5 (lifetime) membership to buy or rent

366 Richmond Rd., www.mec.ca